Website redesign for feminine yet technical women’s ski / snowboard brand
Services
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Website Design
UX Design
Branding
When approaching a redesign and relaunch of the NILS ecommerce site we were tasked with updating functionality and usability of their shop, as well as a new style update. The overall look was designed to have a feminine touch, while still representing the technical, performance level of the product. The full relaunch included updated styling for homepage, shop section as well as a custom Fit Tip page providing product knowledge to the consumer. Shop ability was improved with the introduction of advanced filtering and product pairing tips. A focus was also paid to consumer education, including fit and technical information, as well as product layering advice throughout the site.
About the Brand
NILS focuses on designing winter apparel to meet the needs of today’s active woman, whose sense of style and performance is uncompromising. All products are designed by a fierce and talented all female team in Costa Mesa, CA. When relaunching their site we wanted to keep a feminine, yet stylishly technical feel across their shop.
