Vitamin A is a southern California-based retailer of sustainable swimwear. Their website relaunch included a full, front to back redesign on Shopify. The goal was to keep their beautiful imagery front and center while maintaining ease of shoppability. We incorporated a scrolling homepage to feature a variety of content in a digestible way and added clear refinements to left navigation on shop pages. We also created an area to showcase collections as well as campaign imagery and associated products. Overall, aesthetic was kept clean and minimal to let their beautiful products shine.