An ecommerce design highlighting style and fit
Monday Swimwear is a brand focused on creating beautiful, great fitting swimwear with strong advocacy of body positivity. While working to complete a full redesign of their site we wanted to keep this as a central message across all pages. This was accomplished by creating a new fit section for the brand which included a Fit Tips page and complete fit guide. Fit and styling advice was also included on the homepage and across the shop sections to keep the message cohesive. New pages and layouts were created to include more images, allowing the brand to showcase their product on women of all sizes, again promoting a central theme of fit and body positivity. Overall the new site includes an increased feminine and natural feel, while improving shop ability and navigation
