An approachable concept for an elevated denim eccomerce site
NYDJ is a denim-focused women's fashion brand whose jeans are made for women, by women, of all shapes and sizes. When moving from a homegrown platform to big ecommerce on Salesforce, they came to us in need of a digital facelift. Our goal while working on their website redesign was to create an approachable and effortless shopping experience, and ultimately create more space for better brand storytelling. We helped them design a new look across their entire site and crafted a custom homepage CMS to allow for their ever-changing content - all while maintaining a focus on seamless shoppability.
- Ecommerce
- Website Design
- UX Design
Custom Homepage Builder
A custom homepage builder CMS (Content Management System) was developed allowing pre designed widgets to be laid out in custom combination and order. This helped the brand showcase varied types of content on the homepage and keep a fresh unique feel week to week.
